Marketing
Friday May 14, 2021 By David Quintanilla
YouTube Announces its First Ever #BeautyFest Creator Event


For those who work for a magnificence or trend model, that is worthy of word: YouTube is that this week holding its first-ever #BeautyFest event, which can showcase a spread of magnificence creators on the platform, who’ll share suggestions, notes and guides into the newest tendencies and modifications within the sector.

As defined by YouTube:

#BeautyFest received’t simply be about suggestions and tutorials (although we love these too!). We’ve introduced collectively magnificence creators, {industry} professionals and public figures to talk to right this moment’s hottest tendencies, with a various combine {of professional} views. They’ll enlighten all of us on quite a lot of industry-specific topics – from extremely insightful magnificence, wellness and well being tricks to essential conversations about amplifying range and fairness throughout the sweetness panorama.”

The occasion might present a heap of perception for magnificence entrepreneurs and creators, which have turn out to be a a lot greater aspect of the broader YouTube ecosystem of late. 

Certainly, YouTube says that between 2014 and 2018, the variety of trend and sweetness channels on the platform grew by 6x, and that curiosity has expanded even additional during the last yr, amid the rising eCommerce increase which has been accelerated by the pandemic. And with YouTube additionally now providing AR Try-On tools for make-up, together with its different promotional choices, that might make the platform a key channel of focus for magnificence manufacturers.

As such, the insights shared as a part of #BeautyFest could very properly re-shape your campaigns and/or method – or in any case, it might introduce you to a spread of magnificence creators to observe, and probably associate with on future initiatives.

Among the many varied celebrities participating, actor Gwyenth Paltrow will give TikTok star Addison Rae a 90’s-style makeover, singer and actor Selena Gomez will shock creator Melissa Alatorre with a gathering, whereas musician Pharrell Williams will chat about his skincare routine. YouTube’s additionally providing particular reductions from manufacturers like Mented Cosmetics, Birchbox, and The Lip Bar as a part of the stay occasion.

It may very well be value taking the time to tune in – or catching up with the content while you get an opportunity.

You may tune into #BeautyFest tomorrow at YouTube.com/Fashion from 1 pm PT / 4 pm ET.



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