Marketing
Friday April 30, 2021 By David Quintanilla
YouTube Tests New Timed Comments in Video Playback to Provide More Context and Maximize Engagement


YouTube is testing a new comment display option, which is able to present viewer feedback at particular, timed factors inside the playback, which might present extra context on their intention and that means, whereas additionally highlighting the place the most effective dialog is going on round every clip.

YouTube timed comments

As you possibly can see on this instance, shared by Android Police, the brand new timed remark show will carry up viewer feedback on the level through which they had been made throughout the clip.

As defined by YouTube:

We’re at present testing a brand new characteristic that means that you can view feedback timed to the precise second you are watching in a video. This experiment is accessible on some movies to a small group of individuals and we’ll take into account rolling this out extra broadly based mostly on suggestions.”

So not everybody can entry the choice as but.

To test when you’re within the check group, go to the feedback part inside the YouTube app (on iOS or Android) and faucet the ‘Type’ button on the backside proper of the playback window. In case you have entry, you will see the “Timed Beta” possibility within the record.

YouTube timed comments

As Android Police notes, it is similar to the outdated SoundCloud kind remark show, which allows listeners to share their enthusiasm about sure parts of every monitor. 

Will that encourage extra engagement on YouTube clips?

It is arduous to say, nevertheless it’s actually an fascinating possibility, which might have worth in inspiring viewer habits, and engagement. It might additionally present extra perception as to what viewers are partaking with most in your video clips.

In a separate check, YouTube additionally just lately began sharing new digital literacy tips within the type of 15-second skippable adverts that seem earlier than chosen clips.

https://www.youtube.com/watch?v=4PUQJcUyxKU

The method is designed to handle rising issues round digital literacy, and other people sharing faux studies, with the influence of misinformation inflicting important division and angst. That is been notably prevalent inside the COVID-19 vaccine roll out, with vaccine misinformation operating rife on social networks. 

YouTube says the check is being performed with a small group of customers within the US, whereas the ideas are being proven at random, with the content material of the video they arrive earlier than not associated to their placement.

YouTube will assess the outcomes for deciding on a possible enlargement of the prompts.



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