Branding
Friday June 11, 2021 By David Quintanilla
Zero-Proof Figlia Inspired By Alcohol’s Ugly Side | Dieline


There are a lot of cases when people fancy consuming alcohol, whether or not it is to rejoice a milestone, particular occasion, or perhaps a pleased hour. For others, it isn’t a selection and extra of a lethal habit that slowly kills them over time. A sobering actuality, to make sure, particularly for households of alcoholics that undergo from the illness in another way.

Editorial photograph

Figlia, which implies daughter in Italian, was impressed by founder Lily Gieger’s expertise with alcohol, shedding her father to the illness when she was solely 20 years outdated. Although her personal alcohol use amounted to a glass of wine every now and then, Gieger discovered that she loved being sober greater than not and that zero-proof cocktails had been virtually all the time an afterthought. An Italian-style aperitif, Figlia is designed to be loved alone or blended.

Editorial photograph
Editorial photograph

What Figlia may be lacking in booze, it greater than makes up for in model. The branding, created by RoAndCo Studio, has a clear, minimal, and classic look that also lets you already know it’s occasion time. The stout glass bottle comes completed off with a glass stopper, and the label will get dominated by an enormous and daring wordmark executed in a trendy sans-serif. The black and white label sits in robust distinction to the brightly coloured liquid inside. The look is disco cool, a late 70s or early 80s throwback aesthetic that’s value tapping into, not like the shag carpet and fake wooden paneling of the identical period.

Out there in conventional 750mL sized bottles now at DrinkFiglia.com.

Editorial photograph



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